LIFX + Apple Pay

We created LIFX because we believe you should have complete control of your lights right from your pocket. Which is why we’ve designed a product that gives you more than 16 million ways to customize your lights with one swipe of the LIFX color wheel.

We’re excited to announce that beginning today with Apple Pay, you can now purchase your bulbs in app streamlining your LIFX experience so that you can buy AND manage your bulbs with the touch of your finger. In addition to this integration, we have also made our store available through both the Android and iPhone apps regardless of whether you have Apple Pay or not.

We’re thrilled to be one of the first companies using Apple Pay, available with the new iOS app update.

Now there’s no need to enter billing or shipping info. Or get up to find your wallet and credit card. Just sit back, relax, set the mood (lighting) and make your home your own. Here is a quick video how the process works on your iPhone.

*Note* Apple Pay is currently restricted to US-based residents, but fingers crossed Apple will be expanding this out very shortly.

LIFX Follow-on Investment Announcement

As part of the recent Series A investment round with Sequoia Capital, we have also closed a follow-on round that includes important partners and angels. These investors will help LIFX deliver on it’s extraordinary potential.

We’re delighted to welcome Qualcomm Ventures, Collaborative Fund, Max Levchin, SV Angel, Blackbird Ventures, Elad Gil, Naval Ravikant, Jeff Schox, Raymond Tonsing, Cotter Cunningham, Eric Wu, David King, and WS Investments LLC who have all joined the LIFX family. We look forward to leveraging their experience and insights to help LIFX build world-class IoT products.

Along with Sequoia Capital, our follow-on partners see a clear vision for LIFX becoming a leader in the now booming IoT space. We’re super thankful to them all!

Phil Bosua


Thoughts from some of our follow-on investors:

Eric Scott (HVF) – “The ability to control the light in your environment – from anywhere – is not something you think about until you spend a couple days living with LIFX. It’s just how things should be and hard to imagine going back.”

Rick Baker (Blackbird VC) – “We’re very pleased to be backing the LIFX team as they re-invent something fundamental to our modern way of life.”

Craig Shapiro (Collaborative Fund) – “We are excited to see the technology, standards, and products for internet-connected devices evolve. In LIFX, we saw as a chance to support a team that’s innovating for a form factor that’s ubiquitous (in US homes alone, there are over 4 billion light sockets). By building the bridge between software and hardware, we feel that light bulbs are only just the start.”